Reaching New Audiences ... One Flier at a Time
This is a guest post from Mark Katches, the editorial director for California Watch. It is cross-posted from the California Watch blog.
I just spent an hour handing out fliers on a street corner about our latest California Watch story.
“Want to know what buildings on campus are seismically unsafe?” That was how I started my pitch to students walking to UC Berkeley, which has more seismically dangerous buildings than any other public university in the state.
The flier contained a list of buildings rated “poor” or “very poor” in the event of a big quake. It also included our Web address to learn more about the subject. Many of the students who got the fliers were headed to classes in those very buildings on the list. You can download the flier at the bottom of this blog post.