Bill Densmore is Vice President, Director & Co-Founder, CircLabs Inc. The following is an excerpt of his remarks delivered at the Federal Trade Commission’s “News Media Workshop” held on December 1 and 2, 2009.

The defining challenge for news organizations in the 21st century is no longer managing proprietary information, but helping the public manage our attention to ubiquitous information. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize and make sense of it.